ℹ️ 4% of men are "muscular"

ℹ️ 1.5% of men have "six-pack abs"

ℹ️ 0.06% of the population have both

Magnetic attraction that draws admiration effortlessly

  • "Clothes hang off you like wet fabric on a hanger — an unrivalled, sculpted physique that instantly turns heads"

Earn admiration and influence among peers and leaders

  • "A powerful, dominant, athletic physique naturally commands respect in every room you enter"

Captivate any room naturally — people notice you first

  • “Your presence is undeniable; your body tells the story of discipline and strength”

Calm, composed, and fully in control under pressure

  • “With confidence rooted in physical mastery, high-pressure situations feel effortless”

Absolute self-assurance in every action and decision

  • “Every movement — from posture to handshake — radiates unwavering confidence.”

Bounce back stronger from any setback

  • “With a physique that turns heads and opens doors, every setback feels temporary because your presence creates unlimited opportunities.”

About Me

  • My name is Rich Anthony. I’ve been powerbuilding since I was 19, developing deep expertise in strength, conditioning, biomechanics, nutrition, and recovery. Alongside this, I’ve studied human behavior, mindset, and habit formation to understand what truly drives lasting transformation. I’m a self-taught, lifelong student of exercise science, and I also hold the following accreditations:
    • Level 2 Gym Instructor (YMCA Awards)
    • Level 3 Nutrition Supplements (YMCA Awards)
    • Nutrition and Coaching (Precision Nutrition)
    • Design of Hypertrophy Programs (Poliquin)

Who It's For

  • This isn't for everyone. It's for those who want to stand out — men who take pride in their appearance, presence, and performance. If you're ambitious, competitive, and ready to operate with purpose both physically and mentally, you belong here.

What's Included

  • ☑️ Mindset Coaching
    Strategies to develop discipline, focus, resilience, and unwavering confidence in all areas of life.
  • ☑️ Skool Community Access
    Full access to our private training community, hosting all video lessons, handouts, and resources.
  • ☑️ Nutrition
    Guidance and strategies to fuel your body, optimize performance, and accelerate transformation, including cooking tutorials, meal prep, and storage techniques.
  • ☑️ Community Accountability
    Stay consistent with group support, shared progress, and real accountability that keeps you on track.
  • ☑️ Testosterone Optimization
    Techniques and lifestyle strategies to naturally boost hormone balance for peak energy, recovery, and performance.
  • ☑️ Rest & Recovery Strategies
    Evidence-based approaches to ensure proper recovery, improve sleep quality, and maximize results.
  • ☑️ Interactive Q&A Board
    Ask questions directly to me and engage with others on the same journey.
  • ☑️ Community Accountability
    Stay consistent with group support, shared progress, and real accountability that keeps you on track.

💰 Money-Back Guarantee

  • I stand fully behind the quality of my coaching. If within one week you don't feel this is exactly what you need to transform your body and mindset, I'll refund you — no questions asked.

Your Commitment

  • This program is designed to make your transformation effortless. I will lay out every single detail so you never have to guess or think about anything — from workouts, nutrition, and mindset strategies to how to cook, prep, and store your meals.
  • The behaviours become automatic — eating clean, training, and optimizing your body flows naturally, without resistance or overthinking. Every detail is handled, so all you do is show up.
  • The result: a sculpted, athletic physique, unshakable confidence, and habits that sustain peak performance for life.
  • If you get stuck at any point, you can ask a question and get an immediate answer. And if motivation dips, you'll have video content and access to the Skool community to keep you accountable, supported, and consistently progressing.
  • All you need to do is follow the plan and show up consistently. Your only job is to commit to your own transformation — I'll handle the rest. No guesswork. No wasted time. Just results.

How It Works

  • Sign Up & Payment
    Once you complete payment, you can immediately join the Skool community.
  • Community Access
    Use the same email you used for payment to authorize your account.
  • Start Learning
    Once access is granted, you'll enter the classroom section and follow the video course at your own pace.
  • Begin Your Journey
    Start implementing the workouts, nutrition, mindset, and recovery strategies right away.
  • Ask Questions Anytime
    If you get stuck, post in the Q&A section for immediate support.
  • Engage With the Community
    Connect with other members for accountability, motivation, and shared progress.
  • Direct 1-on-1 access to me For any challenge, setback, or question you face along the way.